Best SEO Strategies For New Website

Published By: Raven DigiMark Published On: 01-04-2017
seo strategy

SEO is short for “Search Engine Optimization”, it is one of the most popular terminology in today’s Digital Marketing World. Search engine uses complex search algorithm that includes best strategies for web search ranking.

SEO is a broad term, encapsulating many processes involved in optimizing a website for different search engines. It’s a primary methodology for earning top placement on search engine result pages. Keywords research plays an important role in ranking. Choosing appropriate keyword for ranking based on the targeted audience is critical to SEO success.

SEO has two major components as On Page and Off Page Optimization

ON Page Search Engine Optimization, includes the practices that optimize a website to rank high in search engines including both Content and HTML source Code. It includes practices like:

On Page SEO Optimization

  • Title Tag Optimization
  • Meta Tag Optimization
  • OG Tag Optimization
  • Twitter Card Tag Optimization
  • Structured Data Optimization
  • Image Optimization
  • Internal Link Structure
  • Header Tags Optimization
  • HTML 5 Tags Optimization

  • Unlike to ON page SEO, OFF page optimization are the techniques that are implemented for web page beyond the site’s design in order to get it ranked high on SERP’s. Some of the common practices involve are:

    Off Page SEO Optimization

  • Quality Link Building
  • Social Book Marking
  • Blog Posting
  • Article Submission
  • Search Engine Submission
  • Business Listing
  • Directory Submission
  • Info-graphics Submission
  • Image Submission
  • Video Submission
  • Document Submission
  • Forum Discussion
  • Q&A Submission
  • Classified Listing

  • SEO Strategies

    The way in which you implement your SEO strategy is what that matters foremost. Below are the few strategic steps that would help you to rank somewhere in the top of SEO results.

    Clearly identify your targeted audience with their area of interest

    These would be the set of people, for whom you would be, marketing your product, Brand or Business.

    Keyword Research

    For better SEO implementation, dive into some specifically targeted keyword search.

    Identify Your Competitors

    A detailed study about your competitors would help to identify the areas where your SEO Strategy is lagging behind.

    Implementing Strategy

    The fourth step is to implement your SEO strategy, followed by performing on page and off page techniques as discussed above.

    Implementing these SEO strategies would boost up your ranking and organic search engine traffic.


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